I’m Adrian Rodriguez. I’m sharing the real lessons from scaling and selling a digital business.
In 2015, I landed in Sydney with just $3k, no English, and a student visa.
Today, I run a $2M+ agency, have built SaaS products, and am in the middle of negotiating an acquisition.
It hasn’t been easy – cashflow crunches, hiring mistakes, client disputes, and near-burnout have been part of the ride. But every challenge became a lesson. And now, I’m sharing them so other founders can scale smarter.
From complex API connectors, custom systems, integrations to bespoke workflows, my focus has always been turning messy problems into practical, reliable solutions by leveraging my knowledge, network and available resources.
For founders who need senior tech leadership without the full-time cost.
For agency owners and entrepreneurs who want to run a better, more profitable business.
From $3k and no English → to scaling a $2M/year agency, getting acquired, scaling it and exiting.
Over the last few years, I’ve built a simple journaling + habit system that actually stuck.
Not fancy. Not overwhelming. Just frictionless enough to use daily, and powerful enough to keep me consistent while growing a $2M+ agency, navigating an acquisition, and building side projects.
This template helps you:
Track habits in a clear, visual way.
Build momentum without overcomplicating things.
Reflect on progress and course-correct quickly.
It’s the same system I use every day. No fluff, no gimmicks – just a framework that works.
👉 Grab the template and make consistency a habit.
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I’ve worked with some of Australia biggest names in eCommerce and SaaS, solving complex challenges and building systems that last.
Follow along as I share the unfiltered journey - the highs, the lows, and everything in between.